The 2026 Special Enrollment Period Toolkit was created to support your team with ready-made materials that make outreach easy. Below you’ll find customizable social posts, graphics, text messages, and other resources to help patients understand their options and take action.
Less time creating. More time caring. More patients covered.
SOCIAL MEDIA GRAPHICS
How to use: Add these images to your social media planner or content calendar to share throughout the year. Copy and paste, then customize the provided captions!
Caption/Description Copy:
Marriage, new baby, new home, new job, or turning 26 can open a Special Enrollment Period. Translation: you don’t have to wait to enroll in new or different health insurance coverage. We’ll help you figure it out. No pressure. No jargon. Contact [Health Center] to schedule an appointment with a Navigator within 60 days of the life event to get covered.
Caption/Description Copy:
Big life changes can unlock health insurance options—even outside open enrollment. If your life just changed, you might qualify right now. Get free, local help reviewing your options and enrolling. Contact [Health Center] to schedule an appointment with a Navigator within 60 days of the life event to get covered.
Caption/Description Copy:
Having a baby can qualify your family for health insurance enrollment outside of open enrollment. We can connect you to someone who can help you understand your options and enroll, so you can focus on what really matters. Contact [Health Center] at xxx-xxx-xxx to learn more.
Caption/Description Copy:
If you’ve lost Medicaid coverage, you may qualify for affordable Marketplace coverage—often with financial assistance. Health Insurance Navigators walk you through the process, double-check your application, and ensure nothing is missed. Times are tough enough. We make insurance easier. Contact [Health Center] to review your options.
Caption/Description Copy:
If you’ve lost health insurance coverage or Medicaid, you still have options and support. Our Navigators are real people who make sure your application is accurate. You’ll get the coverage you need without paying more than you should. Call [Health Center] at xxx-xxx-xxxx to ask about your options.
Caption/Description Copy:
Special Enrollment isn’t rare. It’s just misunderstood. Marriage, moving, job or income changes, and more, can open a window to enroll in health insurance. Let’s see what you qualify for. Contact us at xxx-xxx-xxxx.
Caption/Description Copy:
Life doesn’t follow a calendar—and health insurance doesn’t have to either. If something recently changed, you may still be able to enroll. Contact us to see if you may qualify to enroll in a new plan at xxx-xxx-xxxx.
Caption/Description Copy:
Health insurance shouldn’t be another thing weighing you down. If you’re self-employed, farming, or running a family operation, you may qualify for affordable coverage that you can use at [Health Center]. Contact us to find out your options with a Navigator at xxx-xxx-xxxx.
Caption/Description Copy:
If you own a business, work for yourself, farm full-time, or work for a small business, the Marketplace may be your best option for affordable health insurance. And you don’t have to figure it out alone. Contact [Health Center] to find out your options with a Navigator at xxx-xxx-xxxx.
Caption/Description Copy:
If you’re an enrolled tribal member, you don’t have to wait for open enrollment to sign up for health coverage. You can enroll any time! Many Native Americans qualify for low- or no-cost Marketplace plans that work with IHS and other clinics, like us! Our community health center can guide you through your options.
👉 Contact [Health Center] to learn about your options at xxx-xxx-xxxx or visit communityhealthcare.test/get-covered-sd/health-insurance-basics/native-american
Caption/Description Copy:
Your health is part of your strength. Marketplace insurance can expand your care options beyond IHS, giving you access to more doctors and services—often for free or low cost. Our Navigators are here to help you every step of the way.
👉 Contact [Health Center] at xxx-xxx-xxxx to learn about your options or visit communityhealthcare.test/get-covered-sd/health-insurance-basics/native-american
Caption/Description Copy:
If you’re an enrolled tribal member, you don’t have to wait for open enrollment to sign up for health coverage. You can enroll any time! Many Native Americans qualify for low- or no-cost Marketplace plans that work with IHS and other clinics, like us! Navigators can guide you through your options. All services are free, always.
👉 Contact [Health Center] at xxx-xxx-xxxx to learn about your options or visit communityhealthcare.test/get-covered-sd/health-insurance-basics/native-american
VIDEO CONTENT FOR SOCIAL MEDIA
Post to Meta (Facebook, Instagram) Snapchat, TikTok, YouTube, and more.
How to use: Add these videos to your social media planner or content calendar to share throughout the year. Copy and paste, then customize the provided captions as needed. These videos can also be used as paid ads.
Caption/Description Copy:
Adulting level unlocked. Health coverage included.
It doesn’t have to be confusing (or expensive).
If you’re aging off your parents’ plan or figuring this out for the first time, there is free help available to compare health plans and enroll with confidence. You can enroll 60 days before or after losing past coverage. You’ll be covered for:
✔ Mental health services;
✔ Prescriptions (like birth control);
✔ Annual preventative visits;
✔ STD screenings; and more!
Your plan may be more affordable than you think!
Contact [Health Center] at xxx-xxx-xxxx to connect with a Navigator to learn about your options today.
Caption/Description Copy:
Big life moments can unlock health insurance—even outside of open enrollment.
You typically have 60 days before or after a qualifying event to enroll in coverage. Call [Health Center] at xxx-xxx-xxx to get connected with a Navigator. They’ll review your options and help you apply with confidence at the most affordable price.
Caption/Description Copy:
If you’re a member of a federally recognized tribe, you can enroll in Medicaid or Marketplace coverage at any time of year. Depending on income, you may qualify for low or $0 out-of-pocket costs.
Coverage works alongside Indian Health Service, Tribal, and Urban Indian Health clinics—not in place of them. And you get access to [Health Center] services and care.
Marketplace or Medicaid insurance can:
- Give you access to doctors, specialists, and hospitals outside your community
- Help pay for prescriptions and treatments not available locally
You can keep receiving care at IHS, Tribal, or Urban Indian Health clinics—on top of receiving care at [Health Center]. Coverage simply gives you more options when you need them! Call xxx-xxx-xxxx to see what you’re eligible for today.
PRINTED MATERIALS
Medicaid v. Marketplace: Income Cheat-Sheet
Use this sheet to see whether clients are likely eligible for Medicaid or Marketplace coverage based on household size and income.
South Dakota Health Insurance Referral 1-Pager
Download and print this 1-pager to keep close at hand and available when you’re assisting clients. It will give you easy-to-follow instructions on how to refer your clients to Get Covered South Dakota for health insurance enrollment and assistance.
Special Enrollment Periods (SEP) Reference Chart
This chart covers the circumstances that trigger a SEP in the marketplace, the eligibility criteria for various SEPs, and the effective date of coverage once a health plan is selected.
Text Messages
Option 1—
English:
If you [lost Medicaid / moved / had a baby / got a new job], you may qualify for a special enrollment period. Our team at [Health Center Name] can connect you with a Navigator to answer questions or get you enrolled.
Spanish:
Si [perdió Medicaid / se mudó / tuvo un bebé / consiguió un nuevo trabajo], podría calificar para un período de inscripción especial. Nuestro equipo en [Nombre del Centro de Salud] puede conectarlo con un asesor para responder sus preguntas o inscribirlo.
Option Two—
English:
Need health coverage? 🩺 You may qualify for a special enrollment period to get insurance on the Marketplace! Don’t miss out! Call [Health Center Name] or visit getcoveredsouthdakota.org to learn more.
Spanish:
¿Necesita cobertura de salud? 🩺 ¡Puede calificar para un Período de Inscripción Especial y obtener seguro a través del Mercado! No se lo pierda! Llame a [Su CHC] al [Número de Teléfono] o visite getcoveredsouthdakota.org para conocer sus opciones.
Option Three—
English:
Meet [Name], [Health Center’s] insurance Navigator. [She/He/They] provide free, one-on-one Health Insurance Marketplace help—because everyone deserves access to coverage that fits their life. Call xxx-xxx-xxxx to work with [Name] and get enrolled for affordable health insurance.
Spanish:
Conozca a [Nombre], la asesora de seguros de [Centro de Salud]. Ofrece ayuda gratuita e individualizada en el Mercado de Seguros Médicos, porque todos merecen acceso a una cobertura que se adapte a sus necesidades. Llame al xxx-xxx-xxxx para hablar con [Nombre] e inscribirse en un seguro médico asequible.
Additional Resources
- Get Covered South Dakota website
- Get Covered North Dakota website
- North Dakota Navigators
- Insurance Enrollment Support Materials
- CMS Resource: Understanding Special Enrollment Period
- Special Enrollment Periods for Complex Health Care Issues | HealthCare.gov
Stay connected and keep the momentum going by following the Get Covered South Dakota Facebook page, where you can find ready-to-share content, timely updates, and stories that highlight the impact of this work across our communities. It’s an easy way to stay informed and help spread the word. You can also subscribe to the Get Covered South Dakota newsletter to receive important updates on eligibility and enrollment timelines, policy changes, training opportunities, practical resources, and success stories—all delivered straight to your inbox.
